Any kind of mascot of the Hong Kong Fire Department's propaganda activities has become the focus of the city's hot discussion.(Provided by Hong Kong Fire Office)
How to promote this concept?The Hong Kong Fire Department recently demonstrated the propaganda figures of creation. It is quite interesting from bad reviews to the process of scrambling to imitate.
This mascot that put on tight blue clothes by real people is named Anyone, which looks like an adult film like Japan and Europe and the United States.Worried about the heroic image of the defender.
However, any benevolence quickly became a hot talk in the city, but it played a publicity effect. Many institutions scrambled to imitate. For example, environmental groups of environmental protection groups pushed all the benevolence wearing green clothes, and made a slogan: lsquo; all people rsquo;Reduce waste.
Commercial institutions also come to make fun. Sony Hong Kong directly holds a photo of a big blue man with a single -eye camera to write: Anyone can take good photos!Please call me Sony Ren, the English name is Sonnion.
Even the French Consulate General in Hong Kong and Macau was not willing to fall behind, and posted a photo of the 2019 French firefighters in 2019. The French firefighters have no mascots, but there are monthly calendars!Every year, we can raise funds every year to do good hellic; hellip; lsquo; anyone rsquo; you can buy one to express support!
The team responsible for making any benevolence held a press conference the day before yesterday. In addition to introducing the birth of any benevolence, it also shows that in the future, any benevolence will continue to be arranged.Among them, the director and screenwriter and the Fire Department of the Affairs Department of the Affairs Department (Southwest New Territories) Zhou Yongxian admitted that he only wanted to use the ghost (lively and vivid) method to promote saving people.
It turned out that any benevolent was originally born in the poster that hit people's hearts in the education course of the Fire Division.Zhou Yongxian said with a smile that when designing the appearance, simple lines should be adopted due to technical problems, and blue is specially used to abandon the red of traditional representative fire protection.
Any benevolent then entered the small movie, and the trilogy was the first spiritual chapter (the old actor Roland participated in) to explain whether to help people do cardiopulmonary resuscitation (CPR).Doubt of the in vitro heartbroken (AED); the third star (boxer Cao Xingru), encourages Hong Kong people to be brave to save people in a touching way.
What clothes to wear is just a conductor, and the ultimate goal is to educate the public.The original idea was to make a doll shirt, but it was found that it would hinder the demonstration of CPR.Zhou Yongxian said that his colleagues were full of enthusiasm and wanted to convey the information of anyone in emergency situations.
Rescue Supervision of the Fire Department (community emergency preparation) Wu Wanyin previewed that any kind of bearing clothing will change and depending on what information to be passed to Hong Kong people in the future.She revealed that about 300 public education lectures of the Fire Department a few days ago were attended, and the number of applicants who lived the hearts increased significantly.
Hong Kong people's response to any benevolence changed from negative to positive, which surprised Zhou Yongxian.He said that he would not be unhappy about being spoofed and criticized, because different people had different ideas.
In fact, it is not the first time that the Hong Kong Government departments use mascots to promote information, but they have never gained such a large attention in the community like any benevolence.
